8/18/2023 0 Comments Abacus row![]() What makes you follow another brand back? Social media keep me tied up to my phone and I’m actually that person who loves being off the grid, that person who tried to go without a smart phone as long as possible. Social media requires a lot of attention and the reality is that while I think they all provide powerful ways to communicate, it’s not something I always personally enjoy. It often feels like a distraction from getting real work done, and I generally end up spending more time posting an image or looking through my feed than I actually intend. I find it challenging and essentially impossible to actively engage on multiple social media platforms, while attempting to run your own business. What aspect of social media do you find most challenging? Successful engagement on social media is when I meet a stranger in real life and they’ve heard of Abacus Row (or they at least think they have).Ĩ. How do you measure success on social media? I think participating in social media is how you gently remind your followers that you’re there, working away every day, and when they need x, y, or z, they’ll find you if you’ve communicated x, y, or z well.ħ. It is also directly targeted at people who have expressed explicit interest in what Abacus Row has to offer so its the most effective form of marketing. It’s the only method I currently use for continually keeping people informed on what I do. ![]() What effect does social media have on your business? I haven’t started yet but I should be using to schedule out my IG posts ahead of time so that it doesn’t interrupt my work throughout the day.Ħ. ![]() (Let’s be clear, I don’t think any photo is worth posting if you have to use all three of these apps). If I need to correct for distorted lines, I go to SKRWT. If I want to overlay images with any text then I open up Over. I use Afterlight for editing all of the photos I post to Instagram. Which tools do you use for creating or posting content? The other reason I mainly use Instagram is because its simply the most visually effective way of communicating my style, my aesthetic, and ultimately my brand.ĥ. I spend most of my social media life on Instagram, and this in part because it’s been the most valuable for reaching out to new and existing customers, and for making or maintaining relationships with other small and independent designers or business owners. These are spaces for me to create digital communities that translate into support of what I actually do in real life. I’ve found that active engagement on most social media platforms can be incredibly effective at helping me connect with a potential customer or collaborator. I use social media for both marketing and networking purposes. Oh, hashtags…I’m just not that into them. While this is a business account, you’ll still know it’s me behind the account – it’s always my voice and my photographs, unless otherwise noted, and I even integrate images of myself in there so you can put a face (and set of hands) to the work and brand. You can find me on Instagram, Facebook, Twitter and Pinterest You’ll find I’m most active on Instagram where I regularly share shots of my brand and business life. How it all began is a rather long story so let’s sum it up with two life events – love and unemployment, a need to be productive, and a drive to just do it.Ģ. Who are you, what do you do, and how did it all begin?Ĭhristine Trac, designer and crafter behind Abacus Row. My hope is that her interview will start inspiring you to think differently about your own product photography.ġ. While she consistently posts product photos, her feed doesn’t look like an Etsy shop. Christine Trac, of Abacus Row, is an absolute genius at product photography. What makes someone REALLY stand out on social media is when they are aware of the rules, but choose to interpret them in their own way. I write blog posts on these sorts of rules all the time. The truth is there are standard ‘rules’ that you can use on Instagram and beyond that will give you really good results. Too many product photos? Not enough? Logo? Personal photo? It is enough to make your head spin. Oftentimes we feel confounded about what we should be posting on Instagram. When I first started this #Famous interview series with makers and creative biz owners, my intention was to inspire others (and myself) to think outside the box.
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